At a Glance
About Wild Birds Unlimited
Wild Birds Unlimited operates in the retail space and franchises its brand to independent owners. Prospective owners evaluate retail and consumer goods concepts like Wild Birds Unlimited on startup cost, ongoing fees, and the strength of franchisor support.
Opening a Wild Birds Unlimited franchise calls for an estimated total investment of $231,635–$376,392. That figure includes an initial franchise fee of $40,000, along with costs such as equipment, buildout, signage, initial inventory, and working capital.
Wild Birds Unlimited includes a financial performance representation (Item 19) in its current FDD, meaning the franchisor discloses figures on unit-level sales or earnings. Reviewing Item 19 alongside validation calls with existing franchisees is the best way to gauge realistic performance.
Use Franchat to review Wild Birds Unlimited's numbers, download the current FDD, and benchmark it against comparable retail franchises before you invest.
Financial Performance (Item 19)
Wild Birds Unlimited discloses system-wide Gross Sales, Same Store Sales change, Cost of Goods Sold, Advertising/Wages expense, and Owner's Discretionary Cash Flow data for U.S. franchised stores open at least 24 months, based on FY2023-2025 P&L statements. For FY2025, 326 stores open at least 24 months averaged $852,550 in Gross Sales (median $780,955; range $156,047-$2,761,395), with only 40.80% exceeding the average, and stores in the top half averaged $1,160,476 vs. $544,625 in the bottom half. Average Cost of Goods Sold was 46.86% of Gross Sales and Owner's Discretionary Cash Flow (Gross
Training, Territory & Support
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Wild Birds Unlimited FDD
Request the latest Franchise Disclosure Document (FDD) for Wild Birds Unlimited.