At a Glance
About Once Upon A Child
Once Upon A Child operates in the retail space and franchises its brand to independent owners. Prospective owners evaluate retail and consumer goods concepts like Once Upon A Child on startup cost, ongoing fees, and the strength of franchisor support.
Opening a Once Upon A Child franchise calls for an estimated total investment of $355,700–$485,900. That figure includes an initial franchise fee of $25,000, along with costs such as equipment, buildout, signage, initial inventory, and working capital.
Once Upon A Child includes a financial performance representation (Item 19) in its current FDD, meaning the franchisor discloses figures on unit-level sales or earnings. Reviewing Item 19 alongside validation calls with existing franchisees is the best way to gauge realistic performance.
You can access Once Upon A Child's current FDD through Franchat and weigh it against similar retail brands in the directory.
Financial Performance (Item 19)
Winmark discloses average annual Gross Sales and Gross Profit for 408 of 409 U.S. and Canadian Once Upon A Child stores open at least 12 months as of December 27, 2025. System-wide average Gross Sales were $1,268,984 (median $1,178,261), with average Gross Profit of $846,489 (66.71% of sales), and only 43% of stores met or exceeded the average. Gross Profit figures reflect cost of goods sold but not operating expenses, so they do not represent net income; individual results vary widely by store age and quartile (top quartile average $2,009,668 vs. bottom quartile average $689,235).
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Once Upon A Child FDD
Request the latest Franchise Disclosure Document (FDD) for Once Upon A Child.