At a Glance
About MassageLuXe
MassageLuXe operates in the personal services space and franchises its brand to independent owners. Brands in personal care and lifestyle services attract owners looking for an established system, recognized branding, and a documented path to opening.
Opening a MassageLuXe franchise calls for an estimated total investment of $575,600–$835,300. That figure includes an initial franchise fee of $32,500, along with costs such as equipment, buildout, signage, initial inventory, and working capital.
MassageLuXe includes a financial performance representation (Item 19) in its current FDD, meaning the franchisor discloses figures on unit-level sales or earnings. Reviewing Item 19 alongside validation calls with existing franchisees is the best way to gauge realistic performance.
Franchat tracks MassageLuXe's disclosure data and makes the latest FDD available so you can compare it against other personal services opportunities.
Financial Performance (Item 19)
MassageLuXe's FDD discloses 2025 average annual Gross Revenue of $891,848 (median $882,524) across 90 franchised spas open at least 12 months, with a range of $252,457 to $1,740,507 and 50% of spas meeting or exceeding the average. Additional quartile breakdowns are provided by spa age cohort (opened 2008-2012, 2013-2018, 2019-2024), along with average prospect visits and new member data. A separate Part II expense table (based on 18 of 22 reporting spas) shows average Facility Charges 15%, Operating Charges 14%, Payroll and Taxes 41%, and Net Profit 19% of revenue, unaudited.
Training, Territory & Support
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MassageLuXe FDD
Request the latest Franchise Disclosure Document (FDD) for MassageLuXe.