At a Glance
About Wetzel's Pretzels
Wetzel's Pretzels is a franchise opportunity in the restaurant and food service sector. The quick-service and casual dining category remains one of the more active corners of franchising, and Wetzel's Pretzels competes within it with a defined operating model.
Opening a Wetzel's Pretzels franchise calls for an estimated total investment of $188,500–$725,450. That figure includes an initial franchise fee of $20,000, along with costs such as equipment, buildout, signage, initial inventory, and working capital.
Wetzel's Pretzels includes a financial performance representation (Item 19) in its current FDD, meaning the franchisor discloses figures on unit-level sales or earnings. Reviewing Item 19 alongside validation calls with existing franchisees is the best way to gauge realistic performance.
Franchat tracks Wetzel's Pretzels's disclosure data and makes the latest FDD available so you can compare it against other food service opportunities.
Financial Performance (Item 19)
Wetzel's Pretzels discloses Adjusted Gross Revenue (essentially net/system sales) for 295 franchised Bakeries and Concession Trucks/Trailers open the full FY2025 (ended 11/30/2025), showing a system-wide average of $813,125, median of $669,622, a range of $71,931 to $2,813,413, and only 40% of units at or above the average. A separate P&L benchmark table for 147 Regional/Outlet Mall stores shows average Net Sales of $1,078,423 with COGS 19.2%, Labor 28.9%, Rent 18.6%, and Net Operating Income of 17.7% of sales (average $190,698), though results vary widely (Net Operating Income ranged from a l
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Wetzel's Pretzels FDD
Request the latest Franchise Disclosure Document (FDD) for Wetzel's Pretzels.