At a Glance
About Mrs. Fields
Mrs. Fields is a franchise opportunity in the restaurant and food service sector. The quick-service and casual dining category remains one of the more active corners of franchising, and Mrs. Fields competes within it with a defined operating model.
Opening a Mrs. Fields franchise calls for an estimated total investment of $309,500–$493,850. That figure includes an initial franchise fee of $35,000, along with costs such as equipment, buildout, signage, initial inventory, and working capital.
Mrs. Fields includes a financial performance representation (Item 19) in its current FDD, meaning the franchisor discloses figures on unit-level sales or earnings. Reviewing Item 19 alongside validation calls with existing franchisees is the best way to gauge realistic performance.
Franchat tracks Mrs. Fields's disclosure data and makes the latest FDD available so you can compare it against other food service opportunities.
Financial Performance (Item 19)
Mrs. Fields discloses Calendar Year 2025 Gross Revenue for 67 traditional Stores/Kiosks where Mrs. Fields is the dominant brand. System-wide average Gross Revenue was $365,166 (median $326,760), ranging from $85,561 to $870,824, with only 49% of units meeting or exceeding the average. Data is broken out further by inline stores vs. kiosks and by decade opened, but no expense, profit, or breakeven information is provided.
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Mrs. Fields FDD
Request the latest Franchise Disclosure Document (FDD) for Mrs. Fields.