At a Glance
About Baja Fresh
Baja Fresh operates in the restaurant and food service space and franchises its brand to independent owners. The quick-service and casual dining category remains one of the more active corners of franchising, and Baja Fresh competes within it with a defined operating model.
Opening a Baja Fresh franchise calls for an estimated total investment of $224,950–$791,200. That figure includes an initial franchise fee of $12,000, along with costs such as equipment, buildout, signage, initial inventory, and working capital.
Baja Fresh includes a financial performance representation (Item 19) in its current FDD, meaning the franchisor discloses figures on unit-level sales or earnings. Reviewing Item 19 alongside validation calls with existing franchisees is the best way to gauge realistic performance.
You can access Baja Fresh's current FDD through Franchat and weigh it against similar food service brands in the directory.
Financial Performance (Item 19)
Based on the historical performance of 65 existing Baja Fresh franchised stores in the U.S. (12/1/2024–11/30/2025), average annual Gross Sales were $822,568 (median $813,419), with 49% of stores meeting or exceeding the average. The top 20% of stores averaged $1,283,451 in Gross Sales, while the bottom 20% averaged $359,747. Figures are based on unaudited weekly sales reports from franchisees; individual results may vary and there's no guarantee of similar performance.
Frequently Asked Questions
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Baja Fresh FDD
Request the latest Franchise Disclosure Document (FDD) for Baja Fresh.